Wilf Engel

Portfolio · Own prototypes

Ideas made
tangible.

My own original ideas, planned, designed and built as prototypes. Examples of the products I can take from concept to a working experience.

09Selected projects

Selected projects

All projects shown here are my own prototypes. They illustrate product thinking, design and implementation.

Cueworth prototype showing European source signals and a translated opportunity digest with fictional example companies
01

Own prototype · B2B intelligence · AI-assisted research

Cueworth

European market research for equipment suppliers, with source evidence and human-reviewed drafts.

Product narrativeAI workflowInteractive landing page
Explore prototype
Screenshot of the Tomar Enduro Experiences landing page
02

Own prototype · Adventure travel · Experience design

Tomar Enduro Experiences

A private enduro-tour concept combining riding, local culture and a clear enquiry journey.

PositioningEditorial designResponsive build
Explore prototype
Screenshot of the Natural Homes property platform landing page
03

Own prototype · Property platform · Editorial commerce

Natural Homes

A property discovery concept for natural and traditional homes.

MarketplaceArt directionInteraction
Explore prototype
Screenshot of the OpenHouse Tiny Kits landing page
04

Own prototype · Modular housing · Product configurator

OpenHouse Tiny Kits

A configurable tiny-house offer, from a basic kit to a completed home.

Product architectureConfiguratorConversion
Explore prototype
Screenshot of the Life by Durands romantic experience builder
05

Own prototype · Romantic travel · Guided discovery

Life by Durands

A guided experience-builder prototype for proposals, elopements and photoshoots.

Service designPersonalisationPrototype
Explore prototype
Screenshot of The Showrunner Journal landing page
06

Own prototype · Creator tools · AI-assisted journal

The Showrunner Journal

An AI-assisted creative journal concept for collecting ideas and shaping stories.

Product storyAI workflowInterface concept
Explore prototype
Screenshot of the Compass Journal landing page
07

Own prototype · Personal productivity · Conversational AI

Compass Journal

A conversational journal concept for reflection, priorities and accountability.

Product conceptMessagingUI narrative
Explore prototype
Screenshot of the Gather household memory landing page
08

Own prototype · Household tools · Intent-led discovery

Gather

A shared household memory concept for needs, preferences and future purchases.

Product strategyBehaviour designLanding page
Explore prototype
Oficina Clara modular plywood workshop in a residential garage
09

Own prototype · Residential workshops · Service proposition

Oficina Clara

A modular workshop concept, from business proposition to multilingual website.

Business modelBrand systemMultilingual build
Explore prototype

The common thread

From the first idea
to a working product.

Each prototype starts with my own idea and a plan for who it could help.

I work through the proposition, design and implementation to explore the complete experience.